Our Leadership Team
Dani
Founder & CEO
Dani Canubas is a seasoned visionary and dynamic entrepreneur with a deep passion for building impactful ventures from the ground up. Fueled by an insatiable curiosity and a lifelong dedication to learning, he has spent his career turning bold ideas into thriving businesses while drawing inspiration from some of the world’s most accomplished entrepreneurs.
Since childhood, Dani has drawn profound inspiration from one of nature’s smallest yet most remarkable creatures—the ant. The word Formicidae, which he later adopted as the name of his holding company, reflects this lifelong admiration. To Dani, ants symbolize grit, patience, and persistence. They don’t quit. They don’t turn around. They work hard, remain focused, and move with purpose—as a team. These values have become the foundation of his personal and professional philosophy.
A firm believer that great leaders are first great followers, Dani excels at building empowered, high-performing teams. He has a keen eye for recognizing individual strengths and fostering a culture where people are free to grow, innovate, and succeed without fear of failure. For Dani, it’s not the company that shapes great people—it’s great people who shape an exceptional company.
Originally from the Philippines, Dani brings over 30 years of experience spanning the U.S. and international markets. His expertise includes startups, business growth strategy, rainmaking, leadership, team building, high-level business development, distribution, and sales & marketing. He has founded multiple companies and played pivotal roles in scaling both new and established ventures.
Dani has consulted and represented founders, CEOs, and enterprises of all sizes—from startups to large corporations—across the U.S., Asia, and Europe, providing guidance in sales, business development, and market expansion. He has served on the boards of various organizations, including business clubs, charitable foundations, and religious institutions.
A lifelong mentor and trainer, Dani has empowered thousands of individuals around the globe in the areas of sales, marketing, and personal development. His career as a public speaker spans many years, with audiences ranging from intimate workshops to stadiums of over 25,000 attendees.
With a background in Industrial Psychology and Marketing, Dani thrives in engaging with entrepreneurs and executives across industries. His strategic mindset and collaborative approach consistently drive value and innovation.